On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy.


They discuss:

• Why Alison started investigating polarisation after she spoke out about a sexual assault that colleagues failed to recognise or acknowledge

• Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issues

• Polarisation can make a constructive contribution to discussion, debate and innovation

• How Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during lockdown

• Using polarisation as a communication tool can be incredibly powerful for good and bad

• Finally, we hear the best suggestion of the series so far, for what drives better business outcomes