Agency boss

Whether your business challenge is start-up, scale-up, or sale, we’re here to help, having done and advised on all three.

Our objective advice as non-executive directors provides:

● Additional strategic capability

● Greater scrutiny on performance, proposition and pricing

● Improved management reporting

● Industry expertise and access to a wider stakeholder network


As professional advisers we provide support with:

● Industry benchmarking

● New business development

● Talent management (with a focus on equity, diversity and inclusivity)

● Building a tech stack

Often agencies have capable but young directors or heads of department who need help with unlocking their potential.

Our one-to-one Executive Coaching service helps individuals to build resilience and leadership and change management skills.

Our DISC Profiling is designed to allow agencies to build high performing teams and improve workplace communication by understanding behavioural communication preferences.    

Running an agency can be a lonely place for founders, which is why we offer access to PRogress, a confidential and safe peer-to-peer network with no more than 30 members at any time. 

If talent development is a current challenge, we also run Socially Mobile, a ten week online training programme accredited by the Global Alliance focused on management competencies.  

  • “Building and managing an agency can be challenging. Stephen's broader industry perspective, third-party scrutiny and cheerleading perspective are invaluable for an agency leader."

    James Crawford | Founder and Managing Director | PR Agency One

  • “Wadds Inc. has supported Hard Numbers since the agency was founded. It provides domain knowledge, practical expertise and third-party scrutiny. It ensures that our planning and decision-making is grounded in the best possible business intelligence and know-how.”

    Darryl Sparey | Co-Founder and Managing Director | Hard Numbers

  • "As a fledging business, Wadds Inc. helped us to establish and clarify our proposition, develop our services and benchmark ourselves against the competition. We’ve since grown quickly and Sarah’s input and insight has been invaluable in helping us develop appropriate processes and fee structures, while maintaining a healthy business pipeline. Being a founder can be an isolating experience, but having someone to share the challenges with, alongside valuable business insights, can truly be a game changer. To me, Wadds Inc. feels like the strategic powerhouse that any growing PR business needs."

    Josh Wheeler | Founder | Be Broadcast

  • “Sarah has helped us expand our strategic capability and the range of skills Cravens can call on to confidently tackle and embrace new opportunities for growth. She helps holds us to account on our performance and approach to inclusivity. Her executive coaching service has really helped with talent management and resilience too."

    Ian Davidson | Chairman | Cravens

  • “If you’re building up an agency, a network of fellow founders and leaders is absolutely priceless and this is what Wadds Inc. has created.”

    Mark Lowe | Founder | Third City

  • “Wadds Inc. has helped us transition from a freelance business to an agency working across culture, campaigns and charities. Its support in developing our proposition and key operational areas, including finance, talent and marketing, has been fundamental to creating a sustainable and thriving business.”

    Catherine Frankpitt | Founder and Managing Director | Strike Communications

  • "Wadds Inc.’s strategic input, progressive thinking and objective counsel is of huge benefit as we continue to expand in terms of geography, team and services. It’s great to have Sarah onboard facilitating global collaboration and innovation, and supporting our focus on social impact creativity."

    Helen Kenny | Chief Operating Officer | Manifest Group

  • “Sarah has been invaluable in helping us to improve our company strategy and company management information, as well as operations such as up/cross selling, staff development, client relations and that is just for starters. On a personal level, running a business can be lonely when you’re a sole owner. I just wished I had her by my side sooner - working with her was the best business decision I made by a long shot.”

    Jennifer Robertson | Founder | Spey

  • “I’ve recently been promoted to Senior Account Manager so the Socially Mobile programme has contributed towards my career progression. Some of the modules, including ‘Financial planning and management’ and ‘Managing people and building a high-performance team’ are going to be key to my development in the next 12/18 months, so the training I’ve received couldn’t have come at a better time.”

    Sam Pollock | Socially Mobile Graduate