In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening.

You’re reading the blog of the top Comms and PR Online Influencer of the Year.

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery.

The penny has finally dropped. Persuading people not to vote is the easiest way to win an election.

The Conservative Party has discovered a way to get both supporters and detractors to share its message with their social media communities.

This General Election campaign is widening the gulf between political campaigning and the conventional norms of organisational communication.

The Conservative Party changed its Twitter account to @FactCheckUK during the ITV Leaders Debate. It’s plainly wrong.

Professor Anne Gregory has led a CIPR AIinPR project over the last 12 months to review the impact of AI on professional occupations including PR. Kerry Sheehan is the panel’s new leader.

If the PR industry measured its work properly it would be able to charge more and pay better.

A recent Ofcom report has reset bias in broadcast media during the election campaign. That’s a good thing.

The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture.

The Brexit Party will not stand candidates in seats won by Conservative Party candidates in 2017.

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny.

Boris Johnston has compared Jeremy Corbyn to Stalin in The Daily Telegraph. Nicknames seek to exaggerate and label an individual’s character. They stick if they resonate with the intended audience. Stalin doesn’t.

The Conservative Party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. Piers Morgan called it out. The campaign doubled down. The conversation continues.

Sky News journalist Kay Burley vented her fury live on air at James Cleverly’s failure to appear on her show.

If you make a mistake in a live media interview correct it and apologise as quickly as possible.

Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources.

The PRCA has announced a plan to engage its members in helping raise awareness of PR as a career option in schools.

The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance.