Series 2: Episode 4 | Pitch forwards

Written By Stephen Waddington

In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications.

 

They discuss:

  • Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.

  • The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.

  • A recent Co-op and DEMOS event that explored how social mobility drives innovation and business growth in the UK. It’s aligned with the vision of Socially Mobile.

  • CommsHero in Leeds featuring sessions on internal communications and sustainability and a powerful talk by Socially Mobile graduate Karl Connor.

  • UK government research that sets out the impact of late payments on SMEs and potential solutions.

  • A new PRCA report called Pitch Forward which concludes that the pitch process is broken and recommends greater transparency in the client-agency relationship and sales process.

 
 
 
 
Stephen Waddington
Previous

Series 2: Episode 5 | Johna Burke - Why measurement is key to the credibility of public relations
Next

Series 2: Episode 3 | Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world