Blog
Podcasts are booming but how do you measure success?
It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions.
In praise of the press release
The press release or news release is often debated on this blog. It's a form of corporate communications content and workflow that is more than 100 years old. Who better to speak up for the form than Business Wire's director of social and evolving media?
Press releases: what, why, when, how, where and who?
Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders.
Emojis in PR: a picture tells a thousand words
Emojis are a visual code used for messaging on the internet. They transcend demographics and language itself. It’s surprising that they are frequently overlooked as a means of public engagement.
Words matter
A letter in response to an article I wrote for The Drum on mental health stopped me in my tracks. Language is critical in tackling prejudice.