Blog
A critical review of Excellence Theory in an era of digital communication
Excellence Theory is a much debated model of public relations practice.
Video: James Grunig on Excellence Theory
In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice.
Chatham House Rule explained
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood.
Accountability for bias in data and algorithms in public relations
A paper published in the Journal of Communication Management calls on public relations to step up to the ethical challenge of algorithms and data on society.
Definition fatigue
Attempts to redefine public relations are as old as the business itself. A recently published paper from Romania revisits the issue.