Blog
How to contribute to the CIPR crowdsourced tool project
The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice.
Accessible communications guidelines published by PRCA
The PRCA has published guidelines to help communicators improve the accessibility of their communication.
Characterising the COVID-19 PRstack
A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.
How to build your PR Tool Stack
This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.
The AI tool chasm in PR
A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.
PRtech market growing up: Q&A with Access Intelligence CEO Joanna Arnold
Access Intelligence has rebranded following a series of acquisitions. I caught up with CEO Joanna Arnold to talk about AI, media intelligence, social listening, platforms and the PRtech market.
Crowdsourcing a list of AI tools
Tools are increasingly used to help us work smarter and more efficiently. Please help contribute your favourite tools to this crowdsourced project.
Improve your writing style with help from a machine
Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing.
Trio of tool deals points to increasing application of machines in PR
Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable.
Brandwatch and Cision: a story of two sides of the impact of technology on PR workflow
Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.
How to build a budget PR tool stack and workflow
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.
A call to revisit RSS
A 20 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing.
Tech in marketing and PR: more than shiny objects searching for problems
A positive attitude to new apps and tools is critical to innovation in public relations.
Don’t build your brand on rented land
After Storify closed last year I asked Mynewsdesk marketing boss Jonathan Bean whether it still made sense for brands to invest in cloud-based services.
Working with influencers: discovery versus databases
In this guest post Marcel Klebba discusses influencer identification using data analysis versus databases. He puts Webfluential, a database tool, through its paces.