Blog
Admins and moderators are the wrong target to tackle social media abuse
Social media community expert Richard Millington suggests Lucy Powell’s proposed bill to clean up private Facebook communities is flawed.
Understanding the market for social media and web listening tools
A new Forrester report explores the application of social media listening tools and characterises the market.
How to use owned media
Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations.
New international ethical principles for PR welcomed, education and enforcement required
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement.
Media and behaviour insights from Ofcom 2018 report
Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.
Booking a PR tool to ride
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams.
How to optimise your LinkedIn profile for search and discovery
LinkedIn is a platform for building professional relationships. Here’s how to create a profile.
UK Government Select Committee report calls for social media regulation
Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from a UK Government Select Committee report on fake news.
Flawed news
A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media.
Asda newsdesk story discovery supports authentic PR engagement
A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation.
Wiltshire Council on Novichok crisis response
Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle.
Tackling the impact of technology and AI on PR
The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation.
Hold the front page: the news business remains a work in progress
A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news.
13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report
There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere.
Getting hired and getting ahead in PR
PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University.
Voice assistants: what you need to know for marketing and public relations
A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications.
#AIinPR group publishes crowdsourced PR tool database. What's missing?
The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.
UK Government Communication Plan sets benchmark for best practice
The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night.
Unpacking the Facebook newsfeed
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
A SEO PR primer
Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.