Blog
A new term for professional communicators
The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021.
Understanding the market for social media and web listening tools
A new Forrester report explores the application of social media listening tools and characterises the market.
Media and behaviour insights from Ofcom 2018 report
Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.
How to write a communications or public relations plan
Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.
Storify will leave a hole in the internet but there's a much bigger issue in play
Storify is closing as a free service. It has implications for how individuals and organisations tell stories, and strikes at the cultural history of the internet.
How to listen
Listening is fundamental to good relationships and critical to organisational communication. But it’s a much underrated skill that is seldom taught.
How to write a public relations plan in 10 steps
A blog post about writing a public relations plan.
Preparing for #Brexit: impact assessment, engaging in policy and planning
Jo-ann Robertson and I have been working on a project at Ketchum to help organisations get ready for Brexit. We've launched it today as the UK Government triggered the process.
10 step plan for using public relations as a start up accelerator
Public relations is a powerful tool for a start up to raise its profile and build relationships. It can help prove the viability of a product or service and build a business model.
10 planning insights from Mary Meeker’s Internet Trends 2016 report
There’s lots to learn for media, marketing and public relations from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere.
10 ways to use data in public relations
Public relations is becoming increasingly data driven. That’s a good thing.
The Internet Marketing Workshop
This is a planning exercise that I developed for a workshop at Thinking Digital.
Using Facebook Audience Insights for public relations planning
A free tool from Facebook is useful for helping to characterise audiences or publics.