Blog
In praise of the press release
Public relations is locked into content and workflow that is more than 100 years old.
AI tool explosion set to disrupt public relations
A CIPR report considers the future impact of AI on public relations practice.
Public relations: ESG management advisory or a communication function?
Public relations must influence and drive business change within management.
CIPR and IoD report highlights role of public relations in management
A new report highlights the role of public relations in management for company directors.
Owning public relations as a management discipline
As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity.
Media pitching is harder than ever
If you’ve worked in the public relations over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems.
The public relations management gap
There’s a huge gap between public relations and management. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress.
Edelman and the business of trust
The public relations industry has an uneasy relationship with the Edelman Trust Barometer.
Meeting Marc C. Whitt
A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice.
Book review: Reputation in Business
An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader.
The GPT-3 marketing and public relations practitioner
There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations, but make sure that you fact check. The shiny new toy is an ethical minefield.
End of term report
My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal.
Understanding the public relations market in Africa
The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.
A thank you letter to Richard Bagnall
Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations
Mastodon as an alternate media sphere to Twitter: how to get started
The first thing you need to know about Mastodon is that it’s not Twitter. But that’s a good thing.
Post COVID-19 PR recruitment boom slows but promotions accelerate
The market continues to grow with London, promotions, job hunters and freelancers all benefiting. Employers and practitioners should prepare for what's to come.
A new direction
I'm joining Stephen at Wadds Inc. Our shared passion and purpose is to deliver sustainable value and ethical growth for great people doing great things in the creative industry space.
Strategic planning for creative agencies
A new Wadds Inc. tool supports business planning for creative agencies.
Family business
Today is the first day of the second generation of Wadds Inc. We’re relaunching the professional advisory firm as a family business.