Blog

Stephen Waddington Stephen Waddington

Owning public relations as a management discipline

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity.

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Stephen Waddington Stephen Waddington

Media pitching is harder than ever

If you’ve worked in the public relations over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems.

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book review Stephen Waddington book review Stephen Waddington

Meeting Marc C. Whitt

A comment by Marc C. Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! and a wide ranging conversation about public relations practice.

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Stephen Waddington Stephen Waddington

The GPT-3 marketing and public relations practitioner

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations, but make sure that you fact check. The shiny new toy is an ethical minefield.

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Stephen Waddington Stephen Waddington

End of term report

My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal.

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Stephen Waddington Stephen Waddington

A thank you letter to Richard Bagnall

Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations

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Sarah Waddington Sarah Waddington

A new direction

I'm joining Stephen at Wadds Inc. Our shared passion and purpose is to deliver sustainable value and ethical growth for great people doing great things in the creative industry space.

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Stephen Waddington Stephen Waddington

Family business

Today is the first day of the second generation of Wadds Inc. We’re relaunching the professional advisory firm as a family business.

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