Blog
New book: AI tools for public relations
The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.
Brand Vandal ten years on
“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times.
New book tells the story of the closure of the corner shop
I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she wrote with my Dad in 2007. It’s a social history of the local economy of a corner of York.
Impact of COVID-19 on NHS comms
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.
BAME voices takeover #FuturePRoof for fourth book
Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. I caught up with some of the contributors to talk about the future of our profession.
Book review: Powerful B2B Content by Gay Flashman
Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book.
“An antidote to the insanity that now pervades the marketing industry”
Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense.
#FuturePRoof guide tackles influencer marketing governance for public relations
A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing.
Once upon a time in public relations: 21 fairy stories about professionalism
Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrate 21 larger than life characters helping the public relations industry in the UK to grow and thrive.
Celebrating the CIPR at 70 and pioneering practitioners
Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward.
Platinum: Celebrating the CIPR at 70
Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948.
Building brand authenticity in a world of distrust
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business.
Platinum: CIPR 70th anniversary contributors and essays announced
Platinum will tell the story of the CIPR over the past 70 years through the voices of its members.
An update on the CIPR’s 70th anniversary crowdsourced project
History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch.
Help write the CIPR’s story as part of 70th anniversary project
The CIPR is crowdsourcing the knowledge of its members as part of its 70th anniversary celebrations in 2018.