Blog

Stephen Waddington Stephen Waddington

The developing case for internal comms in management

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence.

Read More
Stephen Waddington Stephen Waddington

Taking a stand

When should an organisation take a stance on a social or political issue?

Read More
Stephen Waddington Stephen Waddington

Influence through insight

A new Wadds Inc. report explores the contemporary contribution of public relations and corporate communications to management.

Read More
Sarah Waddington Sarah Waddington

Is your board helping or hindering growth?

Wadds Inc. supports creative agencies with company direction and differentiated propositions. In the first of this three-part series, we look at how a wrongly structured board or no board at all, can be a real barrier to growth.

Read More
management Stephen Waddington management Stephen Waddington

Accidental managers

Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice.

Read More