Blog
Intuition to insight: The digital transformation of corporate communications
The shift to data-led practices in corporate communications is transformative. It is also inevitable.
AI in PR shifts from experimentation to implementation
We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.
New book: AI tools for public relations
The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.
Characterising the COVID-19 PRstack
A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.
How to build your PR Tool Stack
This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.
New Brandwatch Social Panel tool for virtual focus groups
Brandwatch adds virtual focus groups to platform with Social Panels.
The AI tool chasm in PR
A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.
Letter from Newcastle: There’s a tool for that but be wary of free stuff
Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.
How to build a budget PR tool stack and workflow
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.
Asda newsdesk story discovery supports authentic PR engagement
A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation.
#AIinPR group publishes crowdsourced PR tool database. What's missing?
The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.
A SEO PR primer
Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.
95 tools to help you work smarter in public relations
The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.
Tech in marketing and PR: more than shiny objects searching for problems
A positive attitude to new apps and tools is critical to innovation in public relations.
How to write a communications or public relations plan
Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.
Working with influencers: discovery versus databases
In this guest post Marcel Klebba discusses influencer identification using data analysis versus databases. He puts Webfluential, a database tool, through its paces.
The Internet Marketing Workshop
This is a planning exercise that I developed for a workshop at Thinking Digital.