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Characterising the COVID-19 PRstack

A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.

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The AI tool chasm in PR

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

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A SEO PR primer

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.

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