Professional communicators have a critical role in preventing disinformation about the Coronavirus. This article includes links to useful fact based tools.

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book.

ICCO is working with the Council of Europe to shape European policy around digital information and misinformation. I caught up with Deputy Rob Morbin to find out more.

I’ve been asked to help a startup recruit a PR agency partner. Here’s the brief. Let me know if you can help.

It’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market.

A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data.

The annual Edelman Trust Barometer 2020 is a grim read. Trust in institutions has reached a new low in the UK. However Ipsos MORI suggests that the issue is far more nuanced.

A lack of professional standards and engagement with the public, business, government, media and NGOs are the root cause of a trust deficit in PR.

Announcing a new PR award scheme because it’s an area in which the industry is under served. You’ll undoubtedly have suggestions for categories.

A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled.

This is a post script to my recent essay on the future of PR.

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense.

This is my annual essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed.

Listening is a best practice if often underutilised PR tactic. In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election.

It’s time for PR to shift from weekly and monthly reports to live dashboards. Google Data Studio is a good place to start.

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign.

A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party.

Today is one of my favourite days of the year. Graduation is always an optimistic, upbeat occasion.

The Libs Dems are playing a dirty disinformation game with the oldest form of political campaign media.

It’s that time of year again. If you’ve found my blog helpful over the past 12 months please consider donating to families in need at Christmas.