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tools Stephen Waddington tools Stephen Waddington

Characterising the COVID-19 PRstack

A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.

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ethics Stephen Waddington ethics Stephen Waddington

Blowing smoke

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions.

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