Blog
Lockdown boom for agency startups - Wadds Inc. report
COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time.
PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry
The PRCA has launched an Innovation Forum and published a paper on Share of Search.
Report records developing role of communication management
COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function.
The ESG opportunity for public relations
A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice.
Accessible communications guidelines published by PRCA
The PRCA has published guidelines to help communicators improve the accessibility of their communication.
Characterising the COVID-19 PRstack
A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.
10 ethical issues facing public relations - PRCA Ethics Council Annual
Artificial intelligence, paid influence, and fake news are all ethical issues identified by a group of international practitioners in a series of reflective essays published by the PRCA.
WaddsCon: March edition
The March edition of WaddsCon promises to be another fast paced event with four inspiring speakers and a lively audience.
Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”
Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently pay it lip service. That makes Karl Connor’s story exceptional.
WaddsCon: February wrap-up, March topics and speakers
A fast paced event with four inspiring speakers and a lively audience. The inaugural lockdown conference was educational and a hell of a lot of fun.
I’m working from home get me out of here
A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine.
A photoshoot that left a lasting impression
Good photography is an important means of recording an event, telling a story, and promoting a brand.
Blowing smoke
British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions.
Challenges and changes for PR in 2021
PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation.
Speakers and topics for Lockdown Unconference (1-2pm, 26 February)
You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.
How to choose a public relations dissertation topic
Media and public relations are rich topics for research. Here are some suggestions for areas of study for students thinking about dissertation topics.
Behavioural insights to tackle the COVID-19 mental health crisis
The delivery of mental health provision is a public relations challenge. Behavioural science offers a potential solution.
Dasgupta Review: financial markets have failed the natural environment
The Dasgupta Review is the most important document you will read this year. The future of the natural environment depends on it. An urgent Government response is needed.
Book review: The Chimp Paradox by Steve Peters
Our emotional response to safety, food, sex and self-actualisation will always trump rational thinking. Don’t be a dick.
Digital marketing and PR recruitment bounce back from COVID-19
Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.