Blog
CIPR Scotland: Working Well @ Home: Managing PR from the kitchen table
This is my deck from a CIPR Scotland event today called Working Well @ Home: Managing PR from the kitchen table. It aimed to support productivity and wellbeing during lockdown.
Book review: Planning and Managing Public Relations Campaigns by Anne Gregory
Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice.
Lockdown Unconference comms event
You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.
Agency start-ups and scaling in 2021
This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.
Book review: Post Corona by Scott Galloway
Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society.
Book review: Everybody Lies by Seth Stephens-Davidowitz
A book about response bias, search listening and gaining consumer insights from big datasets.
Lockdown entrepreneur launches digital marketing academy
Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton.
Agency year ahead: a time for start-ups and scaling
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.
Trend porn
Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.
PR must grow up and appreciate the value of qualifications, learning and research
A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.
PR industry declines by 10% as ethnic, social and gender diversity gaps widen
COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps.
Agency metrics for sustainable growth and profitability
What does good management look like in an agency? Here are key performance metrics.
Insights for nothing and KPIs for free?
Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning.
Impact of COVID-19 on NHS comms
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.
How to build your PR Tool Stack
This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.
Community Mental Health Half Hour
Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December.
Self-assessment tool for benchmarking personal development in public relations
I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development.
Search listening and insights
Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.
Managing your mental health in a second lockdown
Practitioners share personal lessons and advice on managing home and work life in a second lockdown.
How to present via Zoom
Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re all learning as we go.