Blog
Can we press release that? 15 stories about the public relations industry (you won’t believe #10)
This is my CommsHero presentation. It’s an overview of industry issues as discussed by the Wadds Inc. community.
Open source training scheme aims to support entry level agency talent
3Thinkrs is looking to cooperate with other public relations agencies to solve the entry level onboarding and training challenge created by COVID-19.
PR talent is on the move but it’s an employee market
Employers should focus on market proposition, vision, the split between home and office, and employee benefits.
Survey identifies behavioural science practitioner knowledge and skills gap
Practitioners don’t know what they don’t know about behavioural science. A toolkit from Lynn PR aims to close the gap.
Using internal communication channels to drive organisational performance
Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels.
Internal communication critical to business transformation
New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic.
Trip report: A week walking Hadrian’s Wall
A long-distance walk in the footsteps of the Roman army, coast to coast, across the north of England. Hadrian’s Wall is a brilliant challenge.
Exploring the modern corporate communication function
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and contribution to organisations. It reports on the factors that determine effectiveness.
WaddsCon end of term review: seeking speakers and sponsors
Thanks to the community of 24 speakers and 900 delegates. We’re now seeking speakers and sponsors for September.
CIPR PR in a Pandemic report tells a complex story
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners.
Future skills for public relations practitioners - World PR Day
The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development.
Tackling bias in how we create and tell stories
The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told.
Public relations capitalism versus societal purpose
Anne M. Cronin challenges the role of public relations in society and its contribution to organisational purpose.
Allegory report examines emerging corporate digital risk
A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning.
Voice moves from awareness to application
Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel.
How agencies can benefit from R&D tax relief to drive innovation
Agencies can claim a proportion of research and development investment costs against their Corporation Tax. It is an incentive aimed at promoting innovation.
Life on the internet in the UK in 2021
The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning.
Carbon as a PR metric but who's counting?
PR practitioners must measure carbon in the rush to address ESG concerns.
What’s next for WaddsCon: May report and future events
We’re going to continue running WaddsCon as long as people find it useful. Here’s a report from the May event and what’s coming in June.