Blog
The researcher’s dilemma
The humility of post graduate learning and the application of research into practice.
How public relations responded to COVID-19
A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. It’s an uplifting record of the profession’s work.
Trends in the integration of marketing and public relations
The integration of marketing and public relations within an organisation is highly situational. It depends on market, size, type of organisation, and scale.
Thinking critically and recognising what I don’t know
There’s a lot of benefit of coming to a PhD research project as a mature student but it’s not without shortcomings.
The PhD fresher
Learning out loud and investigating the conditions for public relations to support innovation in organisations.
UK PR employment data shows industry in good health
94,000 people are employed in the UK public relations industry with up to a quarter forecast to change roles in 2022.
Book Review: Copywriting is… by Andrew Boulton
An exceptional book about the craft of writing.
News media in 2022: Reuters Institute Digital News Report
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology.
WaddsCon call for speakers: innovation and excellence in media relations
WaddsCon is back for a new season. We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations.
Almanac: Challenges and opportunities for public relations 2022
We look forward to eight of the biggest issues for public relations in 2022.
Using LinkedIn data to explore the PR job market
At Wadds Inc. we've started to explore the medium to long term impact of COVID-19 on the workforce in the public relations market using LinkedIn data.
AI skills and knowledge shortfall in public relations
The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession.
Back to school
I’m kicking off a part time PhD at Leeds Business School next year to explore how public relations can drive innovation in organisations.
Industry data masks human cost of COVID-19
The public relations industry has roared back from COVID-19 so why does it feel so tough?
It takes a community to drive change - Socially Mobile launches to candidates
A thank you letter to the PRCA and the Socially Mobile community on receiving the Mark Mellor, Outstanding Contribution Award. Socially Mobile opens for applications today.
Corporate communication function shifts from cost centre to value creator
The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy.
Carbon bandwagon
Public relations must take responsibility for its role in the climate crisis.
New book tells the story of the closure of the corner shop
I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she wrote with my Dad in 2007. It’s a social history of the local economy of a corner of York.
Addressing the Working Class inequality gap in the creative industries
Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre.
Industry report sets out four recommendations to improve mental health
The CIPR and PRCA have collaborated on a project to investigate the mental health of the profession. It makes four important recommendations.